Twenty-three year old Keith Asumba (IBA Junior) will be USIU-Africa’s representative at the Be Your Own Boss (BYOB) youth entrepreneurship reality show. BYOB has been sponsored by Blaze Kenya – a youth platform owned by East Africa’s largest telecommunications company Safaricom. The show’s 12 contestants were selected from almost eight hundred applicants over a period of 12 weeks, culminating in their unveiling on Wednesday, 18 January.
Keith, who runs TAGG (a 14-month-old talent management company based in Nairobi), will be a member of one of two teams that will compete against each other in an elimination round each week, for the grand prize of KES 5 million (KES 3 million in cash and KES 2 million in support) at the end of March 2017.
BYOB will make its television debut at 8pm on Monday, February 6 on KTN.